Alcatel

In 2017, we were asked to pitch an idea that could reinvent a defunct budget phone brand for a new and dynamic youth audience. Our winning proposition was one that didn’t focus on what the phone is, but what it does, and most importantly what it allows users to do. enjoy.now positions Alcatel as a provider of experiences to a young and dynamic demographic – and from there we developed a visual identity and range of versatile communications to capture the sense of fun, mobility and life at the heart of the Alcatel brand.

We set to work creating a new global brand positioning and identity, redefining the product roadmap and experience, and helping Alcatel restructure their internal marketing functions.

This culminated in a brand book and accompanying mood film which was so well-received internally, we were then asked to recreate it as their global brand ad.

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